There are several reasons why animation works better than other types of visuals: Animation Keeps Viewer’s Attention But animation has staying power in this mix. How to present introductions, hooks, and calls-to-action in a video. There will be a lot of experimenting to find out what videos work in different situations. Bottom of the funnel is where videos and animations can influence sales in later stages. A lot of potential buyers don’t want to talk to salespeople. Video will be used more for converting and lead generation. Consumer preference will lead to video explosion in content marketing. Majority of consumers prefer video content to reading. You need engagement, and animated video will help you get it. With such a large number of videos all trying to get viewers' attention, it's getting hard for companies to cut through the noise.Īnother talking head or a boring explainer video just won’t do the trick. If video is not part of your content marketing strategy yet, the time to start using it to market your product is now. YouTube users watch more than 3 billion hours of video per month, according to YouTube.50% of executives look for more information after seeing a product/service in a video.1/3 of all online activity is spent watching video.After watching a video, 64% of users are more likely to buy a product online.Including video on a landing page can increase conversions by 80%.Here’s some statistics that will make you want to use more video in your marketing: Then there's the picture superiority effect in which pictures and images are more likely to be remembered than words. ![]() Currently Facebook averages more than 4 billion video streams every day. Just last year, the number of video posts per person has increased 94% in the US alone. See for yourself: which of the two images is easier to comprehend?įor those reasons, there has been an inevitable shift towards visual content on social media. And visual information is processed 60,000x faster than text. ![]() Animated video is an engaging instrument that can help you tell your story more comprehensively.Ħ5% of people are visual learners, and 90% of the information transmitted to the brain is visual.Īccording to molecular biologist John Medina, vision is our most dominant sense, taking up half of our brain’s resources.
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